Browsing Faculty of Business by OzU Authors "Seraj-Akşit, Zeynep Mina"
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Everyday activism: An AI-assisted netnography of a digital consumer movement
Kozinets, R. V.; Seraj-Akşit, Zeynep Mina (Taylor & Francis, 2024-01)Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subreddit during the GameStop ... -
Social media adoption: A process-based approach
Toker, A.; Seraj-Akşit, Zeynep Mina; Kuscu, A.; Yavuz, R. (Taylor & Francis, 2016)This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence ...
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