Browsing Faculty of Business by Author "Yıldırım, G."
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App popularity: Where in the world are consumers most sensitive to price and user ratings?
Kubler, Raoul Volker; Pauwels, K. H.; Yıldırım, G.; Fandrich, T. (American Marketing Association, 2018-09)Many companies compete globally in a world in which user ratings and price are important drivers of performance but whose importance may differ by country. This study builds on the cultural, economic, and structural ... -
Carrier selection for Less-Than-Truckload (LTL) shipments
Konur, D.; Yıldırım, G.; Cesaret, Bahriye (Elsevier, 2021)This chapter reviews the basics of carrier selection for less-than-truckload (LTL) shipments. First, the impacts of LTL carrier selection on various strategic, tactical, and operational supply chain planning decisions are ... -
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen Hendrik; Demirci, Ceren; Yıldırım, G.; Srinivasan, S. (Elsevier, 2016)Rooted in the integrated marketing communication framework, this paper conceptualizes how brand familiarity affects online and cross-channel synergies. The empirical analysis uses Bayesian vector autoregressive models to ...
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