Browsing Faculty of Business by Author "Rao, V. R."
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Pricing of national brands versus store brands: market power components, findings and research opportunities
Pauwels, Koen Hendrik; Srinivasan, S. (Edward Elgar Publishing, 2009)Among the most important activities for supermarket retailers is the creation and marketing of store brands, also known as private label brands. Given the increasing quality-equivalence between national brands and store ...
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