Browsing Faculty of Business by Author "Rahman, M. S."
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Online intermediary as a channel for selling quality-differentiated services
Akçura, Munir Tolga; Ozdemir, Z. D.; Rahman, M. S. (Wiley, 2015-02)When deciding whether to utilize an online intermediary in addition to their own distribution channels, quality differentiated service providers face the trade-off between the benefit of extended reach and the threat of ...
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