Browsing Faculty of Business by Author "Pauwels, K. H."
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App popularity: Where in the world are consumers most sensitive to price and user ratings?
Kubler, Raoul Volker; Pauwels, K. H.; Yıldırım, G.; Fandrich, T. (American Marketing Association, 2018-09)Many companies compete globally in a world in which user ratings and price are important drivers of performance but whose importance may differ by country. This study builds on the cultural, economic, and structural ... -
Battle of the brand fans: impact of brand attack and defense on social media(article)
Ilhan, B. E.; Kubler, Raoul Volker; Pauwels, K. H. (Elsevier, 2018-08)Fans of a brand attack fans of rival brands on social media. Given the nature of such rival brand fan attacks, managers are unsure about how much control they should exercise on brand-negative comments on their owned social ... -
Combining big data and lean startup methods for business model evolution
Seggie, S. H.; Soyer, Emre; Pauwels, K. H. (Springer, 2017-12)The continued survival of firms depends on successful innovation. Yet, legacy firms are struggling to adapt their business models to successfully innovate in the face of greater competition from both local and global ...
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