Browsing Faculty of Business by Author "Fandrich, T."
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App popularity: Where in the world are consumers most sensitive to price and user ratings?
Kubler, Raoul Volker; Pauwels, K. H.; Yıldırım, G.; Fandrich, T. (American Marketing Association, 2018-09)Many companies compete globally in a world in which user ratings and price are important drivers of performance but whose importance may differ by country. This study builds on the cultural, economic, and structural ...
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