Browsing Faculty of Business by Author "Şensoy, Murat"
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Campaign participation prediction with deep learning
Ayvaz, Demet; Aydoğan, Reyhan; Akçura, Munir Tolga; Şensoy, Murat (Elsevier, 2021-08)Increasingly, on-demand nature of customer interactions put pressure on companies to build real-time campaign management systems. Instead of having managers to decide on the campaign rules, such as, when, how and whom to ...
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