Browsing Faculty of Business by Title
Now showing items 365-368 of 368
-
Will a fat tax work?
(Wiley, 2016-01)Of the many proposals to reverse the obesity epidemic, the most contentious is the use of price-based interventions such as the fat tax. Previous investigations of the efficacy of such initiatives in altering consumption ... -
Will rivals enter or wait outside when faced with litigation risk? Patent litigation in complex product industries and international market entry
(Sage, 2023-05)A spiral of patent infringement litigation among rival firms is a phenomenon often observed in complex product industries, where products comprise numerous separately patentable elements. Theoretically grounded in the ... -
Winners and losers in a major price war
(American Marketing Association, 2008-10)Although retail price wars have received much business press and some research attention, it is unclear how they affect consumer purchase behavior. This article studies an unprecedented price war in Dutch grocery retailing ... -
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
(Elsevier, 2013-03)Consumers differ in the way their minds and hearts respond to marketing communication. Recent research has quantified effectiveness criteria of mindset metrics, such as brand consideration and liking, in the purchase process ...
Share this page
