Browsing Faculty of Business by Issue Date
Now showing items 161-180 of 368
-
Accounting for age in marital search decisions
(Elsevier, 2016-06)Spouse quality, measured by educational attainment, varies significantly with the age at which an individual marries, peaking in the mid-twenties then declining through the early-forties. Interestingly, this decline is ... -
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
(Springer International Publishing, 2016-07)This study investigates the effects of consumer activity in online media (paid, owned, and earned) on sales and their interdependencies with the traditional marketing mix elements of price, advertising and distribution. ... -
The economic effects of owner distance and local property management in US office markets
(Oxford Publishing, 2016-07-04)This paper is one of the first empirical studies to investigate the role of owner proximity or distance on the performance of commercial real estate and it is the first to analyze the economic benefits of property management ... -
An equilibrium analysis of the probabilistic serial mechanism
(Springer Science+Business Media, 2016-08)The prominent mechanism of the recent literature in the assignment problem is the probabilistic serial (PS). Under PS, the truthful (preference) proÖle always constitutes an ordinal Nash Equilibrium, inducing a random ... -
No comment?! The drivers of reactions to online posts in professional groups
(Elsevier, 2016-08)Social media has moved beyond personal friendships to professional interactions in high-knowledge industries. In particular, online discussion forums are sponsored by firms aiming to position themselves as thought-leaders, ... -
Turn-of-the-month effect: New evidence from an emerging stock market
(Elsevier, 2016-08)This paper analyzes the turn-of-the-month (ToM) effect in Turkish equity returns. We show that the ToM effect is strongly significant in BIST100 index over 1988–2014, and distinct from other calendar anomalies. In particular, ... -
Analysis of cross-country variations in the depth of European mortgage markets
(Springer Science+Business Media, 2016-09)To date, quantitative analysis on the depth of mortgage markets across a broad set of countries has been very limited. This paper uses a rich and balanced data set on 31 European countries to investigate the cross-country ... -
Do display ads influence search? Attribution and dynamics in online advertising
(Elsevier, 2016-09)As firms increasingly rely on online media to acquire consumers, marketing managers rely on online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics ... -
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
(Elsevier, 2016-09)Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the topic of conversation may vary from the brand to its advertising to purchase statements. How do these different topics affect company ... -
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ... -
Setting the right incentives for global planning and operations
(Elsevier, 2016-09-01)We study incentive issues seen in a firm performing global planning and manufacturing, and local demand management. The stochastic demands in local markets are best observed by the regional business units, and the firm ... -
Demonstrating the value of marketing
(2016-11)Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ... -
Cash flow news, discount rate news, and momentum
(Elsevier, 2016-11)We examine the effect of aggregate cash flow news and discount rate news on momentum returns. We find that momentum profits are higher following aggregate positive cash flow news, even in down markets or low sentiment ... -
Linking macro-level goals to micro-level routines: EHR-enabled transformation of primary care services
(Springer, 2016-12-01)Information and communication technologies are known to be instrumental in the enhancement of healthcare management capabilities in developing countries. Turkey a developing country has undergone a major healthcare ... -
A new estimation technique of sovereign default risk
(Elsevier, 2016-12-27)Using the fixed-point theorem, sovereign default models are solved by numerical value function iteration and calibration methods, which due to their computational constraints, greatly limits the models' quantitative ... -
Sürdürülebi̇li̇rli̇k yatırımlarının fi̇nansal performansa etki̇si̇: Türki̇ye örneği̇
(Bandırma Onyedi Eylül Üniversitesi, 2017)Uluslararası literatürde sürdürülebilirlik ve finansal performans ilişkisini inceleyen çalışmalar birbirleri ile çelişen bulgular ortaya koymuşlardır. Her ne kadar sürdürülebilirlik etkisini pozitif bulan çalışma sayısı ... -
Alışveri̇ş merkezleri̇ni̇n Türki̇ye’deki̇ mevzuat çerçevesi̇nde değerlendi̇ri̇lmesi̇
(Middle East Technical University Faculty of Architecture, 2017)Küresel ölçekte alışveriş merkezlerinin tarihsel gelişim süreci incelendiğinde, ticaret alanlarının alışveriş merkezlerine dönüşüm sürecinde ilk adımların Avrupa’da atıldığı bilinmektedir (Birol, 2005; Geç, 2008 ve Kiriş, ... -
Survived, but cannot prosper! Examining through a liberal feminist lens the impact of gender inequality on the success of women-owned entrepreneurial ventures
(Edward Elgar Publishing Ltd., 2017)In this chapter, we examine the impact of gender inequality on the success of women-owned ventures, specifically in terms of the latter’s rate of survival and revenue growth. Utilizing liberal feminist theory as the ... -
Ship-from-store operations in omni-channel retailing
(Institute of Industrial Engineers, 2017)One of the recent trends in omni-channel retailing is ship-from-store which allows a retailer to fulfill online orders from a brick-and-mortar store. The benefits of this relatively new fulfillment model includes faster ... -
A strategic analysis of multi-channel expert services
(Informa, 2017)Using stylized models, we investigate when and how expert service providers should offer their services online, and whether they should charge separate prices for face-to-face and online services or provide the online ...
Share this page