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Now showing items 11-12 of 12
Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
(Elsevier, 2023-02)
With the rise of social media, companies are engaging in a new type of cause-related marketing classified as "You Share, We Donate" (YSWD) campaigns. YSWD campaigns encourage consumers to share the company's campaign ...
Flexibility assessment tool by failure-based uncertainty management in power systems
(IEEE, 2019)
Flexibility in power systems operations is the capability to operate the system under secure conditions even after a sudden change in the system conditions. One of the sudden change may be considered as the failure of ...
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