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dc.contributor.authorSaatçioğlu, Bige
dc.contributor.authorCorus, C.
dc.date.accessioned2020-09-08T13:34:07Z
dc.date.available2020-09-08T13:34:07Z
dc.date.issued2019-03
dc.identifier.issn0276-1467en_US
dc.identifier.urihttp://hdl.handle.net/10679/6924
dc.identifier.urihttps://journals.sagepub.com/doi/10.1177/0276146718793487
dc.description.abstractThis article provides a discussion on the use of an alternative paradigm towards a cross-fertilization of CCT and macromarketing. Researchers at the intersection of CCT and macromarketing can benefit from both research traditions' relative strength: the deep sociocultural focus of CCT and the structural lens of Macromarketing. To facilitate this dialogue, the authors propose an innovative and inclusive approach to research design and data collection. More specifically, the action research paradigm that is driven by an agenda for an egalitarian participation into the social sphere, a multidimensional wellbeing, and a reflexive social change is introduced. The discussion on an action research-driven research design and methodology also builds upon the key insights of Macromarketing and CCT traditions and offers a detailed framework for researchers who wish to bring an alternative and fresh look into a CCT/Macromarketing alliance.en_US
dc.language.isoengen_US
dc.publisherSageen_US
dc.relation.ispartofJournal of Macromarketing
dc.rightsopenAccess
dc.titleTowards a macromarketing and consumer culture theory intersection: participatory and deliberative methodologiesen_US
dc.typeArticleen_US
dc.description.versionPublisher versionen_US
dc.peerreviewedyesen_US
dc.publicationstatusPublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID 0000-0002-5535-4020 & YÖK ID 199150) Saatçioğlu, Bige
dc.contributor.ozuauthorSaatçioğlu, Bige
dc.identifier.volume39en_US
dc.identifier.issue1en_US
dc.identifier.startpage9en_US
dc.identifier.endpage24en_US
dc.identifier.wosWOS:000458194600002
dc.identifier.doi10.1177/0276146718793487en_US
dc.subject.keywordsConsumer cultureen_US
dc.subject.keywordsConsumer well-beingen_US
dc.subject.keywordsMacromarketingen_US
dc.subject.keywordsAction researchen_US
dc.subject.keywordsMethodologyen_US
dc.identifier.scopusSCOPUS:2-s2.0-85052601904
dc.contributor.authorFemale1
dc.relation.publicationcategoryArticle - International Refereed Journal - Institution Academic Staff


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