Browsing Industrial Engineering by Subject "RFM"
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Churn prediction for mobile prepaid subscribers
(Institute for Systems and Technologies of Information, Control and Communicatio, 2017)In telecommunication, mobile operators prefer to acquire postpaid subscribers and increase their incoming revenue based on the usage of postpaid lines. However, subscribers tend to buy and use prepaid mobile lines because ... -
A mathematical model for customer lifetime value based offer management
(Springer, 2018)Customers with prepaid lines possess higher attrition risk compared to postpaid customers, since prepaid customers do not sign long-term obligatory contracts and may churn anytime. For this reason, mobile operators have ...
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