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An integrated SWOT based fuzzy AHP and fuzzy MARCOS methodology for digital transformation strategy analysis in airline industry
(Elsevier, 2021-10)
Driven by business strategies, digital transformation (DT) facilitates dramatic change in air passenger behavior. This study aims to determine and analyze different DT strategies (DTSs) with the help of an integrated ...
Digital competency evaluation of low-cost airlines using an integrated IVIF AHP and IVIF VIKOR methodology
(Elsevier, 2021-03)
Recently, low-cost airline (LCA) companies have become more attractive. However, emerging digital technologies have transformed the passengers’ profiles. Digital competency has become a crucial matter to capture digital ...
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