Browsing School of Applied Sciences by Author "Kozak, M."
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Customer experience in five-star hotel businesses: is it an “experience” for customers?
Özgen, Hanım Kader Şanlıöz; Kozak, M. (Turkey, 2023-08-15)Purpose: Concerning the development of “experience” as an economic phenomenon, this study aims to analyse customers' evaluations of their experiences in five-star hotel businesses and to identify if the hospitality experience ... -
I want a brand new car
Özgen, Hanım Kader Şanlıöz (Taylor and Francis, 2022)Resort hotels are properties where customers holiday, mostly with their family members, usually for a minimum duration of one week. This duration is critical as customers have numerous interactions with the hotel’s offerings ... -
The interrelationship between tourist satisfaction and experiences: How does one contribute to the other?
Özgen, Hanım Kader Şanlıöz; Kozak, M. (Taylor & Francis, 2021)Among all the other emotions, perhaps satisfaction can be the most common one which has been extensively studied. The majority of these studies examine this emotion as an outcome of the perceived performance of products ... -
Managing brand experience and reputation in the hotel business
Özgen, Hanım Kader Şanlıöz; Kozak, M. (Taylor & Francis, 2020-05-18)As “the business of brands”, with more than 300 brands worldwide, the hotel industry has been focused on brand experience since the development and expansion of international brands over the last few decades. New brands ... -
Social media practices applied by city hotels: a comparative case study from Turkey
Özgen, Hanım Kader Şanlıöz; Kozak, M. (Emerald Group Publishing, 2015)Purpose – This study aims to examine various forms of hotel businesses’ social media (SM) practices by analysing TripAdvisor (TA) and examining its critical role in decision-making. As a well-known platform of SM in tourism, ... -
Tango or acrobatics: How to capture info groups' memory
Özgen, Hanım Kader Şanlıöz (Taylor and Francis, 2022)The global tourism system is highly dependent on travel for leisure and is dominated by mass tourism towards summer destinations. The majority of those travels are organised by tour operators as a member of distribution ...
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