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Now showing items 111-120 of 126
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)
The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ...
A critical spatial approach to marketplace exclusion and inclusion
(American Marketing Association, 2013-05)
The authors apply insights from critical spatial theory to explore how space can be reimagined to be more inclusive. The meaning of spaces includes (1) objective physical space, (2) subjective imagined space, and (3) lived ...
Exploring spatial vulnerability: inequality and agency formulations in social space
(Informa Group, 2016)
The authors derive from critical urban geography and consumer research on vulnerability to investigate the ways in which vulnerability within social space is shaped and negotiated. Multiple power dynamics and ideological ...
The effect of internal and external technology sourcing on firm performance throughout the technology life cycle
(Informa Group Company, 2012)
In studies about the impact of technology sourcing on firm performance, the impact of the technology life cycle has thus far received scant attention. This paper investigates this topic from the knowledge-based perspective. ...
The joint evolution of alliance networks and technology: a survey of the empirical literature
(Elsevier, 2013-09)
In this paper, we provide an overview and assessment of existing empirical literature on the joint evolution of alliance networks and technology. We selected 38 empirical studies that investigate this joint evolution and ...
Measuring the health of a business ecosystem
(Edward Elgar Publishing Ltd., 2013-04-30)
A business ecosystem is a network of partners around a core technology, who depend on each other for their success and survival (Den Hartigh and van Asseldonk, 2004). An essential characteristic that distinguishes the ...
Cooperating with technologically (dis)similar alliance partners: the influence of the technology life cycle and the impact on innovative and market performance
(Taylor & Francis, 2015)
In this paper, we investigate the cooperative relationships of innovating firms with (dis)similar partners during the technology life cycle. We test the impact of such cooperative relationships on the innovative and market ...
Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry
(Elsevier, 2016)
We conduct a case study of the battle for market dominance between the industry platforms led by Apple and by IBM in the early personal computer industry (1977–1986). Platform leaders such as Apple or IBM need to consider ...
Technology standards battles and business networks during the technology life cycle: propositions and a plan for further research
(IEEE, 2011)
In this paper we explore the relationship between business networks and technology standards battles for dominance during the technology life cycle. Based on brief reviews of existing theory and research, we relate (1) ...
Social media adoption: A process-based approach
(Taylor & Francis, 2016)
This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence ...
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