Browsing Business Administration by Subject "Consumer culture"

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Poverty in consumer culture: towards a transformative social representation

Hamilton, K.; Piacentini, M. G.; Banister, E.; Barrios, A.; Blocker, C. P.; Coleman, C. A.; Ekici, A.; Gorge, H.; Hutton, M.; Passerard, F.; Saatçioğlu, Bige (2014-12)

In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that ...
Towards a macromarketing and consumer culture theory intersection: participatory and deliberative methodologies

Saatçioğlu, Bige; Corus, C. (Sage, 2019-03)

This article provides a discussion on the use of an alternative paradigm towards a cross-fertilization of CCT and macromarketing. Researchers at the intersection of CCT and macromarketing can benefit from both research ...

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