Faculty of Business: Recent submissions
Now showing items 321-340 of 368
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Passive and active opportunism in interorganizational exchange
(American Marketing Association, 2013-11)This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these relationships. ... -
Moral habitus and status negotiation in a marginalized working-class neighborhood
(Oxford University Press, 2013-12)Examinations of the moral and ethical dimensions in identity construction are scant in consumer research. This ethnography of a trailer-park neighborhood investigates how different moral dispositions shape low-income, ... -
Assessing consequences of component sharing across brands in the vertical product line in the automotive market
(Wiley, 2012-07)Component sharing may look great in the boardroom, but not in the showroom. Indeed, savings on R&D and production costs could be offset by a plunge in customer brand attractiveness. Combining experimental with econometric ... -
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance
(American Marketing Association, 2013-01)Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant ... -
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
(Elsevier, 2013-03)Consumers differ in the way their minds and hearts respond to marketing communication. Recent research has quantified effectiveness criteria of mindset metrics, such as brand consideration and liking, in the purchase process ... -
Social media metrics - A framework and guidelines for managing social media
(Elsevier, 2013-11)Social media are becoming ubiquitous and need to be managed like all other forms of media that organizations employ to meet their goals. However, social media are fundamentally different from any traditional or other online ... -
Competitive implications of software open-sourcing
(Elsevier, 2012-12)This paper is concerned with the economic trade-offs associated with open-sourcing, the business strategy of releasing free open-source versions of commercial software products. The effect of the release of open-source ... -
Drug prescription behavior and decision support systems
(Elsevier, 2014-01)Adverse drug events plague the outcomes of health care services. In this research, we propose a clinical learning model that incorporates the use of a decision support system (DSS) in drug prescriptions to improve physicians' ... -
Reengineering SEC 401: sectoral practicum
Özyeğin University (ÖzÜ) offers an innovative course, SEC 401 as a part of Sectoral Education program to introduce students with the companies and sectors before graduation. As a young university with growing population, ... -
Dashboards as a service why, what, how, and what research is needed?
(Sage, 2009-11)Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across industries have created such dashboards either by themselves or ... -
Computational comparison of five maximal covering models for locating ambulances
(Wiley, 2009-01)This article categorizes existing maximum coverage optimization models for locatingambulances based on whether the models incorporate uncertainty about (1) ambulanceavailability and (2) response times. Data from Edmonton, ... -
The effect of internal and external technology sourcing on firm performance throughout the technology life cycle
(Informa Group Company, 2012)In studies about the impact of technology sourcing on firm performance, the impact of the technology life cycle has thus far received scant attention. This paper investigates this topic from the knowledge-based perspective. ... -
Assessment of patient classification in appointment system design
(Production and Operations Management Society, 2008-05)This paper investigates two approaches to patient classification: using patient classification only for sequencing patient appointments at the time of booking and using patient classification for both sequencing and ... -
Ambulance location for maximum survival
(Wiley, 2008-02)This article proposes new location models for emergency medical service stations. The models are generated by incorporating a survival function into existing covering models. A survival function is a monotonically decreasing ... -
Learning and knowledge in early internationalization research: past accomplishments and future directions
(Elsevier, 2012-01)This article provides an evaluative overview of international entrepreneurship literature, in which the issues of learning and knowledge feature as central components underlying the causes, processes, and outcomes of early ... -
Scheduling ambulance crews for maximum coverage
(Palgrave MacMillan, 2010-04)This paper addresses the problem of scheduling ambulance crews in order to maximize the coverage throughout a planning horizon. The problem includes the subproblem of locating ambulances to maximize expected coverage with ... -
Accelerated learning of user profiles
(Informs, 2011-02)Websites typically provide several links on each page visited by a user. Whereas some of these links help users easily navigate the site, others are typically used to provide targeted recommendations based on the available ... -
Managing the versions of a software product under variable and endogenous demand
(Informs, 03.01.2011)Software product versioning (i.e., upgrading the product after its initial release) is a widely adopted practice followed by leading software providers such as Microsoft, Oracle, and IBM. Unlike conventional durable goods, ... -
Drift control with changeover costs
(Informs, 2011)We model the problem of managing capacity in a build-to-order environment as a Brownian drift control problem and seek a policy that minimizes the long-term average cost. We assume the controller can, at some cost, shift ... -
Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ...
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