Search
Now showing items 1-10 of 10
Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site
(American Marketing Association, 2009-09)
The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic ...
Private-label use and store loyalty
(American Marketing Association, 2008-11)
The authors develop an econometric model of the relationship between a household’s private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for ...
Winners and losers in a major price war
(American Marketing Association, 2008-10)
Although retail price wars have received much business press and some research attention, it is unclear how they affect consumer purchase behavior. This article studies an unprecedented price war in Dutch grocery retailing ...
Social e-atmospherics in practice (or not): a French and Turkish web designers’ perspectives
(2009)
Little is known about the development of social e- atmospherics. And yet, e-atmospherics havemotivated an emerging body of research which reports that both better layouts and‘recognized’ atmospherics encourage consumers ...
Optimal ambulance location with random delays and travel times
(Springer Science+Business Media, 2008-09)
We describe an ambulance location optimization model that minimizes the number of ambulances needed tonprovide a specified service level. The model measures service level as the fraction of calls reached within a given ...
Computational comparison of five maximal covering models for locating ambulances
(Wiley, 2009-01)
This article categorizes existing maximum coverage optimization models for locatingambulances based on whether the models incorporate uncertainty about (1) ambulanceavailability and (2) response times. Data from Edmonton, ...
Product innovations, advertising, and stock returns
(American Marketing Association, 2009-01)
Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the impact of their actions on shareholder returns. In particular, how do customer value creation ...
A review of timetabling and resource allocation models for light-rail transportation systems
(2009)
This paper surveys the relevant operations research literature on timetabling and resource allocationproblems with a special attention paid to the transportation systems. The purpose of this review is to define the critical ...
Ambulance location for maximum survival
(Wiley, 2008-02)
This article proposes new location models for emergency medical service stations. The models are generated by incorporating a survival function into existing covering models. A survival function is a monotonically decreasing ...
Optimizing offer sets based on user profiles
(Social Science Research Network, 2009)
Personalization and recommendation systems are being increasingly utilized by ecommerce firms to provide personalized product offerings to visitors at the firms’ web sites. These systems often recommend, at each interaction, ...
Share this page