Browsing Faculty of Business by Subject "Case study"
Now showing items 1-2 of 2
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Entrepreneurial marketing strategy in craft-based businesses in an emerging market: a qualitative interpretivist approach
(Emerald, 2024-02-08)Purpose: The primary aim of this study is to gain insight into the entrepreneurial marketing strategy (EMS) decisions made by microenterprises in the craft sector and draw comparisons between the marketing strategy formulation ... -
A lure or a turn-off: social media reactions to business model innovation announcements
(Springer, 2023-03)How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This ...
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