Browsing Faculty of Business by Subject "Business strategy"
Now showing items 1-2 of 2
-
Fit among business strategy, strategy formality, and dynamic capability development in new product development
(Wiley, 2016-02)Taking new product development (NPD) as the unit of analysis, this study, based on strategic fit approach, investigates the effects of NPD strategy formality and dynamic capabilities (sensing, seizing, and reconfiguring) ... -
Subsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy research
(Edward Elgar Publishing Ltd., 2011)
Share this page