Browsing Faculty of Business by Subject "Business model innovation"
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A lure or a turn-off: social media reactions to business model innovation announcements
(Springer, 2023-03)How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This ... -
The ultimate co-creation: leveraging customer input in business model innovation
(Springer, 2019-12)In order to stay competitive, organizations need to regularly revamp and innovate their business model (BM). A key catalyst for innovation—acknowledged by managers as well as academics—is input from customers. However, the ...
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