Browsing Faculty of Business by OzU Authors "Wen, Xiaohan Hannah"
Now showing items 1-3 of 3
-
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns
Wen, Xiaohan Hannah; Atakan, S. S. (Emerald, 2023-05-05)Purpose: This study aims to examine consumers’ responses to crowdsourcing campaigns in the request initiation stage using the signaling theory from economics. The purpose of the research is threefold. First, it provides a ... -
A lure or a turn-off: social media reactions to business model innovation announcements
Bowen, M.; Wen, Xiaohan Hannah; Kim, S. (Springer, 2023-03)How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This ... -
The ultimate co-creation: leveraging customer input in business model innovation
Kim, S.; Bowen, M.; Wen, Xiaohan Hannah (Springer, 2019-12)In order to stay competitive, organizations need to regularly revamp and innovate their business model (BM). A key catalyst for innovation—acknowledged by managers as well as academics—is input from customers. However, the ...
Share this page