Browsing Faculty of Business by Author "Johar, M."
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Composing offer sets to maximize expected payoffs
Atahan, Pelin; Johar, M.; Sarkar, S. (Digital Commons, 2016)Firms are increasingly using clickstream and transactional data to tailor product offerings to visitors at their site. Ecommerce websites have the opportunity, at each interaction, to offer multiple items (referred to as ... -
Optimizing offer sets based on user profiles
Atahan, Pelin; Johar, M.; Sarkar, S. (Social Science Research Network, 2009)Personalization and recommendation systems are being increasingly utilized by ecommerce firms to provide personalized product offerings to visitors at the firms’ web sites. These systems often recommend, at each interaction, ...
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