Poverty in consumer culture: towards a transformative social representation
dc.contributor.author | Hamilton, K. | |
dc.contributor.author | Piacentini, M. G. | |
dc.contributor.author | Banister, E. | |
dc.contributor.author | Barrios, A. | |
dc.contributor.author | Blocker, C. P. | |
dc.contributor.author | Coleman, C. A. | |
dc.contributor.author | Ekici, A. | |
dc.contributor.author | Gorge, H. | |
dc.contributor.author | Hutton, M. | |
dc.contributor.author | Passerard, F. | |
dc.contributor.author | Saatçioğlu, Bige | |
dc.date.accessioned | 2016-02-22T13:06:20Z | |
dc.date.available | 2016-02-22T13:06:20Z | |
dc.date.issued | 2014-12 | |
dc.identifier.issn | 0267-257X | |
dc.identifier.uri | http://hdl.handle.net/10679/3694 | |
dc.identifier.uri | http://www.tandfonline.com/doi/abs/10.1080/0267257X.2014.967929 | |
dc.description.abstract | In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations. | |
dc.language.iso | eng | en_US |
dc.relation.ispartof | Journal of Marketing Management | |
dc.rights | restrictedAccess | |
dc.title | Poverty in consumer culture: towards a transformative social representation | en_US |
dc.type | Article | en_US |
dc.publicationstatus | published | en_US |
dc.contributor.department | Özyeğin University | |
dc.contributor.authorID | (ORCID 0000-0002-5535-4020 & YÖK ID 199150) Saatçioğlu, Bige | |
dc.contributor.ozuauthor | Saatçioğlu, Bige | |
dc.identifier.volume | 30 | |
dc.identifier.issue | 17-18 | |
dc.identifier.doi | 10.1080/0267257X.2014.967929 | |
dc.subject.keywords | Poverty | |
dc.subject.keywords | Representation | |
dc.subject.keywords | Consumer culture | |
dc.subject.keywords | Transformative consumer research | |
dc.identifier.scopus | SCOPUS:2-s2.0-84961290498 | |
dc.contributor.authorFemale | 1 | |
dc.relation.publicationcategory | Article - International Refereed Journal - Institutional Academic Staff |
Files in this item
Files | Size | Format | View |
---|---|---|---|
There are no files associated with this item. |
This item appears in the following Collection(s)
Share this page