Browsing by Subject "Emerging market"
Now showing items 1-2 of 2
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FX markets co-movement dynamics and global factors: Evidence from emerging markets
Emerging markets are particularly different from developed markets as they possess vulnerability, easily disturbed by financial crises, and not completely liberalized. Some global shocks such as Covid-19 and 2018 global ... -
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
(Elsevier, 2013-03)Consumers differ in the way their minds and hearts respond to marketing communication. Recent research has quantified effectiveness criteria of mindset metrics, such as brand consideration and liking, in the purchase process ...
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