Browsing by Subject "Cannibalization"
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An EOQ model with deteriorating items and self-selection constraints
(Springer Nature, 2020-09)In this paper, we consider a store that sells two vertically differentiated items that might substitute each other. These items do not only differ in quality and price, but they also target two different customer segments. ... -
How do line extensions impact brand sales? The role of feature similarity and brand architecture
(Springer, 2023-11)Brand architecture decisions have important performance implications but have seen little quantitative research. In particular, there is little empirical evidence on how the strength of the link established among clusters ...
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