Browsing by Subject "Accountability"
Now showing items 1-4 of 4
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Dashboards as a service why, what, how, and what research is needed?
(Sage, 2009-11)Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across industries have created such dashboards either by themselves or ... -
Demonstrating the value of marketing
(2016-11)Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ... -
Exploring publicness as social practice: An analysis on social support within an emerging economy
By utilizing the concepts of field, habitus, and capital inherited from Bourdieu, this study explores publicness as a social practice. In doing this, the paper problematizes publicness concerning accountability and public ... -
Managing expectations with emotional accountability: making City Hospitals accountable during the COVID-19 pandemic in Turkey
(Emerald Publishing Limited, 2020-10)Purpose: This paper explores the role of the COVID-19 pandemic in the financial and parliamentary accountability mechanisms of public-private partnership (PPP) “City Hospitals” in Turkey. Diverse and changing accountability ...
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