Browsing by Author "Konuş, U."
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The hare and the tortoise: do earlier adopters of online channels purchase more?
Li, J.; Konuş, U.; Pauwels, Koen Hendrik (Elsevier, 2015-06)Earlier adopters of a product or service tend to be more valuable than later adopters. Does this empirical generalization equally apply to earlier adopters of a multichannel retailer's new online channel too? This study ...
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