Browsing by Author "Hwang, Y."
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Customer online reviews and hospitality employees’ helping behavior: moderating roles of self-efficacy and moral identity
Hwang, Y.; Wang, X.; Paşamehmetoğlu, Ayşın (Emerald Group Publishing, 2021-07-06)Purpose: Online reviews are perceived as credible and trustworthy across various business sectors; thus, they influence customers’ purchase decisions. However, the potential role of customer online reviews as feedback for ...
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