Browsing by Author "Ceylan, M."
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Impact of social media brand blunders on brand trust and brand liking
Şanlı, Ceren Hayran; Ceylan, M. (Sage, 2023-07)More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has become an increasingly ... -
Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic
Ceylan, M.; Şanlı, Ceren Hayran (Frontiers Media, 2021-03-22)This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of ...
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