Browsing by Author "Bowen, M."
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Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
Wen, Xiaohan Hannah ; Kim, S.; Bowen, M. (Elsevier, 2023-02)With the rise of social media, companies are engaging in a new type of cause-related marketing classified as "You Share, We Donate" (YSWD) campaigns. YSWD campaigns encourage consumers to share the company's campaign ... -
A lure or a turn-off: social media reactions to business model innovation announcements
Bowen, M.; Wen, Xiaohan Hannah; Kim, S. (Springer, 2023-03)How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This ... -
The ultimate co-creation: leveraging customer input in business model innovation
Kim, S.; Bowen, M.; Wen, Xiaohan Hannah (Springer, 2019-12)In order to stay competitive, organizations need to regularly revamp and innovate their business model (BM). A key catalyst for innovation—acknowledged by managers as well as academics—is input from customers. However, the ...
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