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Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics
(Palgrave Macmillan, 2015-06)Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market ... -
Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ... -
Markov-based performance analysis of medium access in visible light communications
(IEEE, 2015)Visible light communication (VLC) uses the illumination infrastructure to provide high speed wireless connectivity. VLC has recently emerged as a promising alternative/complementary technology to conventional radio-frequency ... -
Markov-Nash equilibria in mean-field games with discounted cost
(Society for Industrial and Applied Mathematics Publications, 2018)In this paper, we consider discrete-time dynamic games of the mean-field type with a finite number $N$ of agents subject to an infinite-horizon discounted-cost optimality criterion. The state space of each agent is a Polish ... -
A Markovian approach for time series prediction for quality control
(Elsevier, 2019)In this work we aim to predict quality levels of incoming batches of a selected product type to a white goods manufacturer from a third party supplier. We apply a Markov Model that captures the quality level of the incoming ... -
Marriage and mother-in-law/father-in-law relationships: Perceived social support, emotional closeness and marital satisfaction
The study aimed to examine the relationship between perceived support from both mothers-in-law and fathers-in-law and the marital satisfaction of individuals through the indirect effect of emotional closeness with each ... -
Marrying WebRTC and DASH for Interactive Streaming
(ACM, 2022-03-17)WebRTC is a set of W3C and IETF standards that allows the delivery of real-time content to users, with an end-to-end latency of under half a second. Support for WebRTC is built into all modern browsers across desktop and ... -
Mars gezgini prototipi Merih-2
(Gazi Üniversitesi, 2018-12)Merih-2, Özyeğin Üniversitesi Rover Takımı tarafından University Rover Challenge 2016 ve European Rover Challenge 2016’ya katılmak ve Mars koşullarında görev yapmak için tasarlanan gezgindir. Sürüş için Merih-2’nin 6 adet ... -
Maskeli prens
(1909-09) -
Mass and pole residue of Yb(10890) state with JPC = 1−− at finite temperature
(AIP Publishing, 2019)The status of the hidden beauty state Y-b is not clear up to now. The deviations from the expected behavior can provide a clue to consider it as an exotic meson candidate. Assuming the Y-b resonance as a tetraquark, we ... -
Mass flow rate control of solenoid-based injectors
(Sage, 2023-09)This paper presents a mass flow rate control method for solenoid-based injectors in open-loop, i.e. without physical sensor feedback. Measuring the mass flow rate in injectors is important because the performance of the ... -
Material-based computational design (MCD) in sustainable architecture
(Elsevier, 2020-11)Today material is the driving force in architectural design processes run by Computational Design (CD). The architect may lead the design process and its outputs by analysing material type and properties, as well as ... -
Materials for radiative cooling: a review
(Elsevier, 2017)Buildings use more than one-third of the total energy consumed in counties within the Mediterranean climate zones like in Turkey. During the summer months, the absorption of solar energy by the buildings increases the ... -
A math-heuristic approach for two echelon vendor managed inventory routing problem
(IEOM Society, 2021)This paper studies a two-echelon vendor managed inventory routing problem of a honey packager company that delivers packaged products from a single facility to multiple retailers and customers. The objective is creating a ... -
A mathematical model for customer lifetime value based offer management
(2018-01)Customers with prepaid lines possess higher attrition risk compared to postpaid customers since prepaid customers do not sign long-term obligatory contracts and may churn anytime. For this reason, mobile operators have to ... -
A mathematical model for customer lifetime value based offer management
(Springer, 2018)Customers with prepaid lines possess higher attrition risk compared to postpaid customers, since prepaid customers do not sign long-term obligatory contracts and may churn anytime. For this reason, mobile operators have ... -
A mathematical model for equitable in-country COVID-19 vaccine allocation
(Taylor and Francis, 2022)Given the scarcity of COVID-19 vaccines, equitable (fair) allocation of limited vaccines across the main administrative units of a country (e.g. municipalities) has been an important concern for public health authorities ... -
A mathematical model for perishable products with price- and displayed-stock-dependent demand
(Elsevier, 2016-12)We introduce an economic order quantity model that incorporates product assortment, pricing and space-allocation decisions for a group of perishable products. The goal is to maximize the retailer’s profit under shelf-space ... -
Mathematical modeling and math heuristic approach for shift selection, lot sizing and worker assignment problem of Vestel
The simultaneous lot sizing and scheduling studies do not implement a worker assignment problem in the literature. This study provides a solution for worker assignment problems with overtime constraints of the Government. ... -
A mathematical modelling approach for dled TV panel design
(2019-06)The aim of this study is to increase the luminance performance of direct light emitting diodes (DLED) televisions through case design improvement. We first gather luminance measurements of several regions of active area ...
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