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Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)
Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ...
Do hedge funds’ exposures to risk factors predict their future returns?
(Elsevier, 2011-07)
This paper investigates hedge funds’ exposures to various financial and macroeconomic risk factors through alternative measures of factor betas and examines their performance in predicting the crosssectional variation in ...
Demonstrating the value of marketing
(2016-11)
Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ...
Consumers and brands across the globe: research synthesis and new directions
(American Marketing Association, 2018-03)
Extensive research has investigated branding practices, processes, and consumers’ reactions to brands in a globalized world. In this review, the authors aim to organize and synthesize the growing literature on branding, ...
The impact of policy decisions on global liquidity during the recent financial crisis
(Wiley, 2015-03)
The collapse of the recent housing price bubble precipitated the 2007–2008 financial crisis and caused international funding liquidity to dry up. We investigate how economic policies undertaken by the Federal Reserve and ...
Accelerated learning of user profiles
(Informs, 2011-02)
Websites typically provide several links on each page visited by a user. Whereas some of these links help users easily navigate the site, others are typically used to provide targeted recommendations based on the available ...
Who should practice price discrimination using rebates in an asymmetric duopoly?
(Springer Science+Business Media, 2010-03)
Price discrimination is generally thought to improve firm profits by allowing firms to extract more consumer surplus. In competition, however, price discrimination may also be costly to the firm because restrictive incentive ...
İlgilenim kavramı ve türkçe i̇lgilenim ölçeklerinin değerlendirilmesi: tüketici i̇lgilenimi, sürekli i̇lgilenim ve satın alma kararı i̇lgilenimi
(Bilgesel Yayıncılık, 2013)
Bu çalışma, psikoloji ve tüketici davranışları literatürlerinde ilgilenim kavramının anlamı ve ilgilenim ölçeklerinin Türkçe kullanımına ilişkin kapsamlı bir inceleme sunmaktadır. Türkçe çalışmalarda kullanılabilmesi için ...
Consumer response to product construction: the role of haptic stimulation
(Wiley, 2014-11)
This study investigates how consumers are affected by haptic information, that is, the information acquired through the sense of touch, when they take part in the construction or assembly of a product. In order to create ...
Marketing an IPO issuer in early stages of the IPO process
(Springer Science+Business Media, 2015-01)
Successful marketing of an IPO issuer depends on the issuer’s attractiveness to early stage stakeholders such as underwriters and institutional investors. However, there is limited research on how these stakeholders evaluate ...
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