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Now showing items 21-30 of 49
Consumer attitude metrics for guiding marketing mix decisions
(Informs, 2014-08)
Marketing managers often use consumer attitude metrics such as awareness, consideration, and preference as performance indicators because they represent their brand's health and are readily connected to marketing activity. ...
Assessing consequences of component sharing across brands in the vertical product line in the automotive market
(Wiley, 2012-07)
Component sharing may look great in the boardroom, but not in the showroom. Indeed, savings on R&D and production costs could be offset by a plunge in customer brand attractiveness. Combining experimental with econometric ...
Computational comparison of five maximal covering models for locating ambulances
(Wiley, 2009-01)
This article categorizes existing maximum coverage optimization models for locatingambulances based on whether the models incorporate uncertainty about (1) ambulanceavailability and (2) response times. Data from Edmonton, ...
Does online information drive offline revenues? Only for specific products and consumer segments!
(Elsevier, 2011-03)
While many offline retailers have developed informational websites that offer information on products and prices, the key question for such informational websites is whether they can increase revenues via web-to-store ...
Building with bricks and mortar: the revenue impact of opening physical stores in a multichannel environment
(Elsevier, 2015-06)
A crucial decision firms face today is which channels they should make available to customers for transactions. We assess the revenue impact of adding bricks-and-mortar stores to a firm's already existing repertoire of ...
Providing information for decision making: Contrasting description and simulation
(Elsevier, 2015-09)
Providing information for decision making should be like telling a story. You need to know, first, what you want to say; second, whom you are addressing; and third, how to match the message and audience. However, data ...
Bringing sustainability to the heart of a university through teaching, research and service
(EDP Sciences, 2018)
In this short paper, we summarize our targeted efforts at Ozyegin University in Istanbul, Turkey for establishing a sustainable research, teaching and learning environment. The University is striving to have highest level ...
Product innovations, advertising, and stock returns
(American Marketing Association, 2009-01)
Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the impact of their actions on shareholder returns. In particular, how do customer value creation ...
A review of timetabling and resource allocation models for light-rail transportation systems
(2009)
This paper surveys the relevant operations research literature on timetabling and resource allocationproblems with a special attention paid to the transportation systems. The purpose of this review is to define the critical ...
Do entrepreneurs really create entrepreneurial cultures? When intentions do not match actions
(Boğaziçi Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2016)
From the perspective that organizational cultures are shaped by their founders, it is expected that entrepreneurs create entrepreneurial cultures in line with their innovative approach. This paper challenges this expectation ...
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