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Now showing items 11-20 of 20
Transforming poverty-related policy with intersectionality
(AMA, 2016)
Despite progress toward poverty alleviation, policy making still lags in thinking about how individuals experience poverty as overlapping sources of disadvantage. Using the lens of intersectionality, this article identifies ...
Do display ads influence search? Attribution and dynamics in online advertising
(Elsevier, 2016-09)
As firms increasingly rely on online media to acquire consumers, marketing managers rely on online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics ...
Cash flow news, discount rate news, and momentum
(Elsevier, 2016-11)
We examine the effect of aggregate cash flow news and discount rate news on momentum returns. We find that momentum profits are higher following aggregate positive cash flow news, even in down markets or low sentiment ...
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
(Elsevier, 2016-09)
Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the topic of conversation may vary from the brand to its advertising to purchase statements. How do these different topics affect company ...
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
(Springer International Publishing, 2016-07)
This study investigates the effects of consumer activity in online media (paid, owned, and earned) on sales and their interdependencies with the traditional marketing mix elements of price, advertising and distribution. ...
The formation, evolution and replacement of price-quality relationships
(Springer Science+Business Media, 2016-01)
This paper develops a theoretical framework to address how dynamic competitive interactions and customer preferences change the observed relationship between market price and quality, and it offers an empirical framework ...
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)
The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ...
Exploring spatial vulnerability: inequality and agency formulations in social space
(Informa Group, 2016)
The authors derive from critical urban geography and consumer research on vulnerability to investigate the ways in which vulnerability within social space is shaped and negotiated. Multiple power dynamics and ideological ...
Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry
(Elsevier, 2016)
We conduct a case study of the battle for market dominance between the industry platforms led by Apple and by IBM in the early personal computer industry (1977–1986). Platform leaders such as Apple or IBM need to consider ...
Social media adoption: A process-based approach
(Taylor & Francis, 2016)
This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence ...
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