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Now showing items 11-14 of 14
Towards a macromarketing and consumer culture theory intersection: participatory and deliberative methodologies
(Sage, 2019-03)
This article provides a discussion on the use of an alternative paradigm towards a cross-fertilization of CCT and macromarketing. Researchers at the intersection of CCT and macromarketing can benefit from both research ...
Curb space management in urban mobility system
(Springer Nature, 2019)
Curb space management and traffic flow are two important elements of the transportation system that interact with each other and affect the overall system performance. Moreover, the growth of new mobility operators and ...
On member‐driven, efficient and fair timeshare exchanges
(Wiley, 2019-01)
Vacation Timeshare is a form of ownership or "right to use" of a resort property for a specific time period (typically a week) each year. Timeshare exchange refers to the non-monetary trading of timeshare weeks among owners, ...
The ultimate co-creation: leveraging customer input in business model innovation
(Springer, 2019-12)
In order to stay competitive, organizations need to regularly revamp and innovate their business model (BM). A key catalyst for innovation—acknowledged by managers as well as academics—is input from customers. However, the ...
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