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Now showing items 11-20 of 49
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
(Elsevier, 2013-03)
Consumers differ in the way their minds and hearts respond to marketing communication. Recent research has quantified effectiveness criteria of mindset metrics, such as brand consideration and liking, in the purchase process ...
Premium e-grocery: exploring value in logistics integrated service solutions
(12.02.2009)
E-grocery is gradually becoming viable or a necessity for many families. Yet, most e-supermarketsare seen as providers of low value “staple” and bulky goods mainly. While each store has a large number of SKU available, ...
Mind-set metrics in market response models: an integrative approach
(American Marketing Association, 2010-08)
Demonstrations of marketing effectiveness currently proceed along two parallel tracks: Quantitative researchers model the direct sales effects of the marketing mix, and advertising and branding experts trace customer ...
Winners and losers in a major price war
(American Marketing Association, 2008-10)
Although retail price wars have received much business press and some research attention, it is unclear how they affect consumer purchase behavior. This article studies an unprecedented price war in Dutch grocery retailing ...
Optimized calibration of currency market strategies
(2010)
We propose a new financial indicator and risk metric embedded in a currency trading model to assist investors in currency markets. Since our model is highly nonlinear, we utilize global optimization
technology to maximize ...
Consumers and brands across the globe: research synthesis and new directions
(American Marketing Association, 2018-03)
Extensive research has investigated branding practices, processes, and consumers’ reactions to brands in a globalized world. In this review, the authors aim to organize and synthesize the growing literature on branding, ...
Who should practice price discrimination using rebates in an asymmetric duopoly?
(Springer Science+Business Media, 2010-03)
Price discrimination is generally thought to improve firm profits by allowing firms to extract more consumer surplus. In competition, however, price discrimination may also be costly to the firm because restrictive incentive ...
Social e-atmospherics in practice (or not): a French and Turkish web designers’ perspectives
(2009)
Little is known about the development of social e- atmospherics. And yet, e-atmospherics havemotivated an emerging body of research which reports that both better layouts and‘recognized’ atmospherics encourage consumers ...
Optimal ambulance location with random delays and travel times
(Springer Science+Business Media, 2008-09)
We describe an ambulance location optimization model that minimizes the number of ambulances needed tonprovide a specified service level. The model measures service level as the fraction of calls reached within a given ...
Scheduling ambulance crews for maximum coverage
(Palgrave MacMillan, 2010-04)
This paper addresses the problem of scheduling ambulance crews in order to maximize the coverage throughout a planning horizon. The problem includes the subproblem of locating ambulances to maximize expected coverage with ...
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