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Now showing items 31-40 of 65
Understanding the feeling of missing out: A temporal perspective
(Springer, 2022-02)
Research to date has explored the feeling (or fear) of missing out phenomenon from different temporal perspectives, as an instant feeling about missing out on current activities and as a retrospective feeling about missing ...
Impact of social media brand blunders on brand trust and brand liking
(Sage, 2023-07)
More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has become an increasingly ...
Configurations of digital platforms for manufacturing: An analysis of seven cases according to platform functions and types
(Springer, 2023-06-24)
We analyze organizational configurations of digital platforms for manufacturing according to two dimensions: platform functions and platform types. Platform functions refer to the organizational functions of platforms: ...
Internal migration and house prices in Australia
(Taylor and Francis, 2023)
Australia is one of the most mobile countries in the world due to internal migration. This study provides the first evidence of the causal impact of internal migration inflow on house price changes across 237 statistical ...
When does boundary-spanner burnout connect participation and customer relationship performance? The role of the firm's network centrality and network density
(Elsevier, 2023-07)
Managing business-to-business (B2B) relationships can be taxing for many boundary-spanners and lead to burnout. However, despite the widespread prevalence of burnout in the contemporary workplace, B2B marketing research ...
Digital technology and the stages of digital business transformation
(IEEE, 2022)
Companies use digital technology to transform their business. Digitization, digitalization, and digital transformation have been proposed as stages in this business transformation process. Researchers have also proposed a ...
Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
(Elsevier, 2023-02)
With the rise of social media, companies are engaging in a new type of cause-related marketing classified as "You Share, We Donate" (YSWD) campaigns. YSWD campaigns encourage consumers to share the company's campaign ...
A lure or a turn-off: social media reactions to business model innovation announcements
(Springer, 2023-03)
How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This ...
Impact of global brand chief marketing officers’ corporate social responsibility and sociopolitical activism communication on twitter
(Sage, 2022-09)
Chief marketing officers (CMOs) engage with their stakeholders on social media platforms to create a digital impact. CMO communication on societal issues is understudied despite heightened global attention to brands’ social ...
Selecting a winning team: Management of surgical team composition in robotic surgery
(Elsevier, 2023-01)
Surgical robots can offer higher precision, flexibility, and control during surgeries compared to conventional approaches. Robotic surgeries lead to a decrease in surgical error rates, lengths of hospital stays, and patient ...
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