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Now showing items 11-12 of 12
Subsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy research
(Edward Elgar Publishing Ltd., 2011)
Technology standards battles and business networks during the technology life cycle: propositions and a plan for further research
(IEEE, 2011)
In this paper we explore the relationship between business networks and technology standards battles for dominance during the technology life cycle. Based on brief reviews of existing theory and research, we relate (1) ...
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