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Now showing items 11-12 of 12
Noninfluentials and information dissemination in the microblogging community
(Springer Nature, 2017)
Firms are increasingly focusing on understanding and managing their social media strategies in order to create discussions and optimize the spread of news in their communities. Most prior studies on information dissemination ...
Combining big data and lean startup methods for business model evolution
(Springer, 2017-12)
The continued survival of firms depends on successful innovation. Yet, legacy firms are struggling to adapt their business models to successfully innovate in the face of greater competition from both local and global ...
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