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Now showing items 121-130 of 155
Subsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy research
(Edward Elgar Publishing Ltd., 2011)
Time-series models of pricing the impact of marketing on firm value
(Edward Edgar Publishing, 2012-05)
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Cash flow news, discount rate news, and momentum
(Elsevier, 2016-11)
We examine the effect of aggregate cash flow news and discount rate news on momentum returns. We find that momentum profits are higher following aggregate positive cash flow news, even in down markets or low sentiment ...
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
(Elsevier, 2016-09)
Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the topic of conversation may vary from the brand to its advertising to purchase statements. How do these different topics affect company ...
Forecasting natural gas consumption in Istanbul using neural networks and multivariate time series methods
(TÜBİTAK, 2012)
The fast changes and developments in the world's economy have substantially increased energy consumption. Consequently, energy planning has become more critical and important. Forecasting is one of the main tools utilized ...
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
(Springer International Publishing, 2016-07)
This study investigates the effects of consumer activity in online media (paid, owned, and earned) on sales and their interdependencies with the traditional marketing mix elements of price, advertising and distribution. ...
The hare and the tortoise: do earlier adopters of online channels purchase more?
(Elsevier, 2015-06)
Earlier adopters of a product or service tend to be more valuable than later adopters. Does this empirical generalization equally apply to earlier adopters of a multichannel retailer's new online channel too? This study ...
Baked beats grilled: a calorie analysis of 18,000 menu items in fast food chain restaurants
(Federation of American Societies for Experimental Biology, 2017)
Fast food and chain restaurants often give the menu items descriptive names related to the production processes (e.g., baked, fried, grilled, glazed). Do these descriptions in a food’s name provide a useful indication of ...
Emerging market exposures and the predictability of hedge fund returns
(Wiley, 2014)
We examine emerging market and global macro hedge funds and find a significant positive relation between hedge funds' future returns and their exposure to both emerging market equities and emerging market currencies. We ...
Curb space management in urban mobility system
(Springer Nature, 2019)
Curb space management and traffic flow are two important elements of the transportation system that interact with each other and affect the overall system performance. Moreover, the growth of new mobility operators and ...
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