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Now showing items 131-140 of 155
On member‐driven, efficient and fair timeshare exchanges
(Wiley, 2019-01)
Vacation Timeshare is a form of ownership or "right to use" of a resort property for a specific time period (typically a week) each year. Timeshare exchange refers to the non-monetary trading of timeshare weeks among owners, ...
The strategic role of private labels on retail competition
(Boğaziçi Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2012)
We investigate the strategic role of private labels in limiting retail competition. Private labels are unique differentiators for retailers. By launching and credibly committing to a strong private label program, a strong ...
The appreciative democratic voice of DEA: a case of faculty academic performance evaluation
(Elsevier, 2014-03)
Data envelopment analysis (DEA) is in fact more than just being an instrument for measuring the relative efficiencies of a group of decision making units (DMU). DEA models are also means of expressing appreciative democratic ...
Playing with food: how touch facilitates a child’s intake of unfamiliar foods
(Federation of American Societies for Experimental Biology, 2017)
Among the different methods to overcome picky eating and food neophobia (the fear of eating new or unfamiliar foods) in children, few have explored sensory engagement, more specifically haptic stimulation. There is little ...
Social media metrics - A framework and guidelines for managing social media
(Elsevier, 2013-11)
Social media are becoming ubiquitous and need to be managed like all other forms of media that organizations employ to meet their goals. However, social media are fundamentally different from any traditional or other online ...
How online consumer segments differ in long-term marketing effectiveness
(Elsevier, 2014-11)
Online commerce gives companies not only a growing global sales platform, but also powerful consumers enjoying 24/7 availability, choice proliferation and the power to opt in and out permission-based communication. ...
Fanning the flames? How media coverage of a price war affects retailers, consumers, and investors
(American Marketing Association, 2015-10)
This article explores how media coverage of a price war affects customer, retailer, and investor reactions over time. Using data covering a Dutch supermarket price war (2003–2005), the authors find that price reductions, ...
The formation, evolution and replacement of price-quality relationships
(Springer Science+Business Media, 2016-01)
This paper develops a theoretical framework to address how dynamic competitive interactions and customer preferences change the observed relationship between market price and quality, and it offers an empirical framework ...
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)
The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ...
A critical spatial approach to marketplace exclusion and inclusion
(American Marketing Association, 2013-05)
The authors apply insights from critical spatial theory to explore how space can be reimagined to be more inclusive. The meaning of spaces includes (1) objective physical space, (2) subjective imagined space, and (3) lived ...
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