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Now showing items 111-120 of 155
Battle of the brand fans: impact of brand attack and defense on social media(article)
(Elsevier, 2018-08)
Fans of a brand attack fans of rival brands on social media. Given the nature of such rival brand fan attacks, managers are unsure about how much control they should exercise on brand-negative comments on their owned social ...
The leadership disease...and its potential cures
(Elsevier, 2014)
Leadership development and executive education have taken on increased prominence in recent years. The natural tendency is to approach the subject of leadership as a hierarchically-based process that is focused on higher-level ...
Do display ads influence search? Attribution and dynamics in online advertising
(Elsevier, 2016-09)
As firms increasingly rely on online media to acquire consumers, marketing managers rely on online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics ...
Consideration for future consequences as an antecedent of transformational leadership behavior: The moderating effects of perceived dynamic work environment
(Elsevier, 2014-04-02)
Based on construal level theory and trait activation theory, we examined the effect of consideration of future consequences (CFC) on transformational leadership behavior and leadership effectiveness, as well as the potential ...
Towards a macromarketing and consumer culture theory intersection: participatory and deliberative methodologies
(Sage, 2019-03)
This article provides a discussion on the use of an alternative paradigm towards a cross-fertilization of CCT and macromarketing. Researchers at the intersection of CCT and macromarketing can benefit from both research ...
Leadership is like fine wine: It is meant to be shared, globally
(Elsevier, 2014)
The overwhelming majority of leadership theory and research has been developed in North America. Having said that, it cannot be overstated that we are living in an ever more tightly connected global economy. Appropriately, ...
Optimistic entrepreneurs and new product introductions in high technology industries
(Academy of Management, 2018)
This study examines how the relationship between past performance and new product introductions is influenced by entrepreneurial optimism. Based on the behavioral theory of the firm, we test how past performance suggest ...
Flight-to-quality, economic fundamentals, and stock returns
(Elsevier, 2017)
We find that the order flow differential (OFD), a flight-to-quality measure constructed as the difference between large- and small-cap stock order flows, strongly and negatively forecasts output growth and interest rates ...
A model of sustainable distributed service delivery in organizations with compassion-based missions
(Sage, 2014-11)
This article examines the potential for offering sustainable compassion-based service. Organizations with compassion-based service missions face difficult challenges in addressing acute client needs with limited resources. ...
Interlocks and firm performance: The role of uncertainty in the directorate interlock-performance relationship
(Wiley, 2015-02)
We examine how uncertainty influences the performance effects of directorate interlocks. Our study offers a new perspective of directorate interlocks as mechanisms that enable firms to improve performance when confronted ...
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