Browsing Faculty of Business by Title
Now showing items 178-197 of 368
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How do line extensions impact brand sales? The role of feature similarity and brand architecture
(Springer, 2023-11)Brand architecture decisions have important performance implications but have seen little quantitative research. In particular, there is little empirical evidence on how the strength of the link established among clusters ... -
How online consumer segments differ in long-term marketing effectiveness
(Elsevier, 2014-11)Online commerce gives companies not only a growing global sales platform, but also powerful consumers enjoying 24/7 availability, choice proliferation and the power to opt in and out permission-based communication. ... -
How to make global cities: information communication technologies and macro-level variables
(Elsevier, 2014-11)Increasing in the ranks among the global cities is a top priority not only for the city officials but also for the central governments. With the prevalent use of the information and communication technologies (ICTs), local ... -
Human and machine: The impact of machine input on decision making under cognitive limitations
(Informs, 2023-03)The rapid adoption of artificial intelligence (AI) technologies by many organizations has recently raised concerns that AI may eventually replace humans in certain tasks. In fact, when used in collaboration, machines can ... -
Ideology and brand consumption
(Sage, 2013-03)Do mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a ... -
The impact of brand familiarity on online and offline media synergy
(Elsevier, 2016)Rooted in the integrated marketing communication framework, this paper conceptualizes how brand familiarity affects online and cross-channel synergies. The empirical analysis uses Bayesian vector autoregressive models to ... -
Impact of global brand chief marketing officers’ corporate social responsibility and sociopolitical activism communication on twitter
(Sage, 2022-09)Chief marketing officers (CMOs) engage with their stakeholders on social media platforms to create a digital impact. CMO communication on societal issues is understudied despite heightened global attention to brands’ social ... -
The impact of policy decisions on global liquidity during the recent financial crisis
(Wiley, 2015-03)The collapse of the recent housing price bubble precipitated the 2007–2008 financial crisis and caused international funding liquidity to dry up. We investigate how economic policies undertaken by the Federal Reserve and ... -
Impact of social media brand blunders on brand trust and brand liking
(Sage, 2023-07)More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has become an increasingly ... -
The impact of support on employees’ adaptive behavior: a moderated mediation model
Purpose – Drawing on the social exchange theory, this study focuses on the impact of perceived organizational support (POS) and perceived supervisor support (PSS) on employees’ adaptive (selling) behavior in a personal ... -
Independent vs. coordinated fundraising: Understanding the role of information
(Elsevier, 2020-08)We use "real donation" laboratory experiments to compare independent fundraising, where donation requests from different charities arrive sequentially to potential donors, with coordinated fundraising, where donation ... -
Indulgence and risk-taking behavior of firms: Direct and interactive influences
(Elsevier, 2022-06)This study examines the impact of Hofstede's indulgence vs restraint national culture dimension (IVR) on firms' risk-taking behavior. We argue that firms in more indulgent societies will show greater risk-taking behavior ... -
Inequalities in the geographical distribution and workload of obstetrics and gynaecology specialists by gender in Turkey
(World Health Organization, 2022-06)Background: Women often have a preference for female obstetrics and gynaecology specialists (ob/gyns). Following the policy allowing physician selection by patients in Turkey, distribution of ob/gyns by gender across ... -
An integrated analysis of capacity allocation and patient scheduling in presence of seasonal walk-ins
(Springer Nature, 2019-06)This study analyzes two decision levels in appointment system design in the context of clinics that face seasonal demand for scheduled and walk-in patients. The macro-level problem addresses access rules dealing with ... -
Intergenerational mobility and the effects of parental education, time investment, and income on children’s educational attainment
(Federal Reserve Bank of St.Louis, 2018-07-15)This article analyzes the mechanisms through which parents’ and children’s education are linked. It estimates the causal effect of parental education, parental time with children, and parental income during early childhood ... -
Interlocks and firm performance: The role of uncertainty in the directorate interlock-performance relationship
(Wiley, 2015-02)We examine how uncertainty influences the performance effects of directorate interlocks. Our study offers a new perspective of directorate interlocks as mechanisms that enable firms to improve performance when confronted ... -
Internal migration and house prices in Australia
(Taylor and Francis, 2023)Australia is one of the most mobile countries in the world due to internal migration. This study provides the first evidence of the causal impact of internal migration inflow on house price changes across 237 statistical ... -
An intersectionality framework for transformative services research
(Informa Group Company, 2015)The authors introduce the theory of intersectionality which refers to the interactivity of social identities such as race, class, and gender in shaping individuals’ experiences. Intersectionality is explored using cases ... -
Investigation of stochastic pairs trading strategies under different volatility regimes
(Blackwell, 2010-09)We investigate several market-neutral trading strategies and find empirical evidence that market-neutral equity trading outperforms in 2008, the first full year of the global financial meltdown. In our experiments we use ... -
Islamic capitalism and the rise of religious-conservative big business
(Taylor & Francis, 2020)This chapter argues that the rise of “Islamic capitalism” and the country’s so-called “conservative bourgeoisie” owes much to the pragmatism and agility of Islamic actors who are quick to seize upon new economic and political ...
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