Browsing Faculty of Business by Title
Now showing items 253-259 of 259
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What determines REIT returns in Turkey? An application of time-varying arbitrage pricing model in an emerging REIT market
(Bilgesel Yayıncılık, 2013)This paper investigates the macroeconomic sources of time-varying risk premia in Turkish REIT industry within the arbitrage pricing theory framework. Turkish REIT industry differs substantially from the global REIT market ... -
What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals
(American Marketing Association, 2009-01)Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. While increased emphasis has been placed on publication productivity in the leading ... -
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance
(American Marketing Association, 2013-01)Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant ... -
Who should practice price discrimination using rebates in an asymmetric duopoly?
(Springer Science+Business Media, 2010-03)Price discrimination is generally thought to improve firm profits by allowing firms to extract more consumer surplus. In competition, however, price discrimination may also be costly to the firm because restrictive incentive ... -
Will a fat tax work?
(Wiley, 2016-01)Of the many proposals to reverse the obesity epidemic, the most contentious is the use of price-based interventions such as the fat tax. Previous investigations of the efficacy of such initiatives in altering consumption ... -
Winners and losers in a major price war
(American Marketing Association, 2008-10)Although retail price wars have received much business press and some research attention, it is unclear how they affect consumer purchase behavior. This article studies an unprecedented price war in Dutch grocery retailing ... -
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
(Elsevier, 2013-03)Consumers differ in the way their minds and hearts respond to marketing communication. Recent research has quantified effectiveness criteria of mindset metrics, such as brand consideration and liking, in the purchase process ...
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