Browsing Faculty of Business by Title
Now showing items 121-140 of 368
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The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ... -
Effectiveness of monetary policy: evidence from Turkey
(Springer International Publishing, 2017-08)An effective monetary policy framework is often viewed as a pre-condition for well-functioning financial markets. Yet measuring monetary policy effectiveness is not straightforward; it requires empirical work to understand ... -
The effects of foreign acquisitions on the value of industry peers
(Cambridge University Press, 2023-03)This paper studies how industry peers' stock prices respond when another firm in the industry is acquired by a foreign firm. The average stock price reactions of industry peers in horizontal foreign acquisitions around ... -
Effects of multitier private labels on marketing national brands
(Emerald Publishing Limited, 2019)Purpose-This paper aims to understand empirically how shares of standard and premium private label (PL) products affect a retailer's marketing mix decisions toward national brands (NBs). Design/methodology/approach-Using ... -
Effects of relational ties paradox on financial and non-financial consequences of servitization: Roles of organizational flexibility and improvisation
(Elsevier, 2021-11)Drawing from relational governance and dynamic capabilities literature streams, we develop a conceptual model in which business and political ties are antecedents of organizational flexibility, which in turn are related ... -
The effects of social ties on innovation behavior and new product performance in emerging economies: evidence from Turkey
(Emerald Publishing Limited, 2020-04-08)Purpose The purpose of this paper is to offer a theoretical and empirical understanding of how social ties affect innovation behavior and new product performance in Turkey, which is an emerging economy where high levels ... -
Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site
(American Marketing Association, 2009-09)The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic ... -
Emerging market economies and the world interest rate
(Elsevier, 2015-11)We use a Factor Augmented VAR model to estimate the dynamic responses of interest rates in emerging market economies to the ‘world’ interest rate, which we extract from a dynamic factor model of yields in industrialized ... -
Emerging market exposures and the predictability of hedge fund returns
(Wiley, 2014)We examine emerging market and global macro hedge funds and find a significant positive relation between hedge funds' future returns and their exposure to both emerging market equities and emerging market currencies. We ... -
Entrepreneurial characteristics and internationalisation of new ventures: a study of cognitive factors
(Inderscience Publishers, 2021)Researchers (Acedo and Jones, 2007; Acedo and Florin, 2006b; Zahra et al., 2005) have argued that the impact of entrepreneur’s cognition in international new ventures (INV) has been an under-researched area though it has ... -
Entrepreneurial marketing strategy in craft-based businesses in an emerging market: a qualitative interpretivist approach
(Emerald, 2024-02-08)Purpose: The primary aim of this study is to gain insight into the entrepreneurial marketing strategy (EMS) decisions made by microenterprises in the craft sector and draw comparisons between the marketing strategy formulation ... -
Entrepreneurial orientation, CEO power and firm performance: An upper echelons theory perspective
(Emerald, 2023-05-22)Purpose: Adopting insights from the upper echelons theory, this study aims to investigate the relationship between entrepreneurial orientation (EO) and firm performance under the contingent influence of chief executive ... -
An equilibrium analysis of the probabilistic serial mechanism
(Springer Science+Business Media, 2016-08)The prominent mechanism of the recent literature in the assignment problem is the probabilistic serial (PS). Under PS, the truthful (preference) proÖle always constitutes an ordinal Nash Equilibrium, inducing a random ... -
ESG investing and the financial performance: a panel data analysis of developed REIT markets
(Springer, 2023-06-28)This study investigates the empirical link between the social and financial performance of the Real Estate Investment Trusts (REITs) by utilizing the PVAR-Granger causality model and a fixed-effects panel data model with ... -
Estimation of dynastic lifecycle discrete choice models
(Wiley, 2018-11)This paper explores the estimation of a class of life‐cycle discrete choice dynastic models. It provides a new representation of the value function for these class of models. It compare a multistage conditional choice ... -
Everyday activism: An AI-assisted netnography of a digital consumer movement
(Taylor & Francis, 2024-01)Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subreddit during the GameStop ... -
Examining proactive strategic decision-making flexibility in new product development
(Wiley, 2012-07)While strategic flexibility is widely accepted as a prerequisite for a firm's success, its application in strategic decision making to a firm's new product development (NPD) activities is limited to only a few studies. ... -
Expansion-oriented job crafting and employee performance: A self-empowerment perspective
(2023-02)Taking a self-empowerment perspective, we investigated the mediating impact of psychological empowerment on the relationship between expansion-oriented job crafting behaviors (seeking resources and seeking chal lenges) ... -
An expectancy model of green product consumption and green brand equity
(Springer, 2018)Drawing from the expectancy theory, this paper proposes a model of green product consumption and green brand equity. Consumers’ green product evaluation results in some expectations regarding their consumptions. These ... -
An experiment on aspiration-based choice
(Elsevier, 2015-11)This paper experimentally studies the influence of aspirations on choice. Motivated by the theoretical model of Guney et al. (2015), we consider choice problems which may include unavailable alternatives. In a choice ...
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