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Least-cost influence maximization on social networks
(Informs, 2020-03)
Viral-marketing strategies are of significant interest in the online economy. Roughly, in these problems, one seeks to identify which individuals to strategically target in a social network so that a given proportion of ...
Integrating social network effects in the share-of-choice problem
(Wiley, 2017-12)
Accounting for social network effects in marketing strategies has become an important issue. Taking a step back, we seek to incorporate and analyze social network effects on new product development and then propose a model ...
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