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Evolution of airline business models: The case of pegasus airlines
(Springer Nature, 2020)
Pegasus Airlines has been an unique airline, as it changed its business model from a charter airline business model to a low-cost airline business model and is currently positioned itself with low-cost network carrier ...
Bringing new customs to an old village: rhetorical legitimation strategies in a peripheral country
(Anadolu University Journal of Economics and Administrative Sciences, 2024-03-25)
Actors' efforts against surrounding institutional pressures to pursue legitimacy are critical. Although scholars have
mainly focused on the importance of gaining legitimacy, little is known about the context-specific ...
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