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Big and lean is beautiful: a conceptual framework for data-based learning in marketing management
(Emerald Publishing Limited, 2019-09-19)
While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn't necessarily improve their decision-making. Managers would still be vulnerable ...
Intelligent self-adaptive decision model for product innovation in FE
(IEEE, 2018-07-02)
Companies need New Product Development (NPD) more than ever to satisfy rapidly changing customer needs, to secure and increase their share in the global market. Continuous innovation stream is required to succeed there ...
Teachers' innovativeness and teaching approach: The mediating role of creative classroom behaviors
(Scientific Journal Publishers, 2018-10)
We examined the associations between teachers' innovativeness, creative classroom behaviors, and teaching approach (constructivist and traditional) focusing in particular, on the mediating role of teachers' creative classroom ...
Involvement of the notifying body in the innovative development environment: lessons learnt from the development of green alternative cryogenic fuelling systems in multinational work groups
(IEEE, 2014)
To reduce emissions alternative innovative fuel technologies like the usage of Liquefied Natural Gas (LNG) are focused on, which are not mature yet and there is a high level of uncertainty. The Notifying Body, which shall ...
A challenging design case study for interactive media design education: Interactive media for individuals with autism
(Springer International Publishing, 2014)
Since 1999, research for creativity triggering education solutions for interactive media design (IMD) undergraduate level education in Yıldız Technical University leaded to a variety of rule breaking exercises. Among many ...
Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry
(Elsevier, 2016)
We conduct a case study of the battle for market dominance between the industry platforms led by Apple and by IBM in the early personal computer industry (1977–1986). Platform leaders such as Apple or IBM need to consider ...
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