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Now showing items 941-950 of 1892
Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)
Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ...
Do hedge funds’ exposures to risk factors predict their future returns?
(Elsevier, 2011-07)
This paper investigates hedge funds’ exposures to various financial and macroeconomic risk factors through alternative measures of factor betas and examines their performance in predicting the crosssectional variation in ...
Demonstrating the value of marketing
(2016-11)
Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ...
Numerical investigation of multiphase flow inside a pressure swirl atomizer at the initial stage of injection
(Begell House Inc., 2018)
Pulse-mode operating atomizers are widely used in industry. This paper presents the fluid flow details and characteristics inside a pulse-mode operating pressure swirl atomizer (PSA). Transient flow simulations are performed ...
Bi̇r i̇dari̇ eylem olarak tıbbi̇ uygulama hatasından kaynaklı tam yargı davalarında i̇sti̇naf kanun yolunun katkısı üzeri̇ne düşünceler
(Legal Yayıncılık, 2018)
İdarenin kişilere vermiş olduğu zararın tazmin edilmesi hukuk devletinin gereğidir. Tıbbi uygulama hataları idari eylem niteliğinde ol- duğundan idari yargıda tam yargı davasının konusu olabilir ve hatalı tıbbi uygulama ...
An approach to nonlinear viscoelasticity via metric gradient flows
(SIAM, 2014)
We formulate quasistatic nonlinear finite-strain viscoelasticity of rate type as a gradient system. Our focus is on nonlinear dissipation functionals and distances that are related to metrics on weak diffeomorphisms and ...
Not so "traditional" anymore? generational shifts on schwartz values in Turkey
(Sage, 2017)
We compare generational change in culturally related personal values as represented by the Schwartz values taxonomy, across two decades of individuals representing independent samples of the urban, Turkish workforce, ...
A picture's worth a thousand numbers
(Harvard Business Publishing, 2013-06)
The article examines research on the subject of humans' difficulty in understanding probability and the value of graphic representations in improving that understanding. Topics include research by "Harvard Business Review" ...
Objektif isnadiyet ve nedensellik
(Seçkin Yayıncılık, 2018)
N/A
Algorithmic expedients for the prize collecting Steiner tree problem
(Elsevier, 2010)
This paper investigates the Prize Collecting Steiner Tree Problem (PCSTP) on a graph, which is a generalization of the well-known Steiner tree problem. Given a root node, edge costs, node prizes and penalties, as well as ...
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